Abhishek Parolkar's Old Blog

"The future is not to predict it is to be designed..." Let me imagine the best design for it.

Wednesday, November 04, 2009

Leverage Piracy: Make everyone in the eco-system win

One of my friends , Alok Kejriwal (Founder of www.c2wgroup.com ) recently wrote about how he monetized piracy. I am sure, world needs to learn alot from this smart entrepreneur.

He says..
Our secret sauce to leverage piracy was something called ‘inviziads’ – we placed invisible ads in our games that went with our games when the pirates took them. These ads automatically become visible on pirate websites. The interesting concept is that the content remains pristine. The consumer wins (gets content without paying), the pirates win (become popular thanks to evergreen content) and we win (thanks to the ads in the content).
- Read original post : Why Piracy is good